Blog Content: Tribute Media

Although I didn't have time to contribute as regularly as I would have liked to, over my years at Tribute Media, I published original blog content on a variety of marketing and business topics. Here are some highlights. 

On Marketing & Sales Alignment

This post on one the biggest challenges facing sales and marketing teams accompanied a talk I gave at the 2017 Idaho Business & Technology Expo. 

"3 Super Simple Ideas to Align Sales and Marketing"

On Growth Driven Design

Whether you talk about it as Growth Driven Design, Website Optimization, Minimum Viable Product, or done is better than perfect, the concept is simple: You need to publish in order to test, gather and analyze data, and then iterate. This comes up a lot in web development projects as well as in creating marketing content for the web. This post was a favorite to share with the "take-it-live!" champion within a client's organization to passive aggressively send to whatever stakeholder was holding up the process.  

"Put Your Damn Website on The Internet"

On Inbound Marketing

In 2017, Tribute Media achieved the Platinum HubSpot Partner status, and we were focused on being known as an Inbound Marketing agency. The following blog posts were created to support a webinar we were hosting, as well as Campaign Planning Workbook l I created and that I'm still proud of to this day!

"Elements of an Inbound Marketing Campaign"

"Tips for Creating Assets for Inbound Marketing Campaigns"

How-tos

Before Tribute Media built a knowledge base in late 2021, we wrote several "how-to" articles that included step-by-step instructions. 

"How to Use a Little-Known Tool to Improve Your Website  Content"

"Google My Business Optimization Tips"

The Google My Business post inspired a knowledge base article that was published shortly after. "How to Set Up and Complete Your Google My Business Profile"

On The Seven Second Rule

This article was originally published in 2015 or 2016 but was kept fresh and updated most recently in 2020. The post garnered a number of comments, both those posted publicly and many that came in through the live chat feature on the website. 

"You Have 7 Seconds: How to Grab A Website Visitor's Attention"